The aim of this project was to develop a brand identity that authentically represents the diverse pathwats within the University cohort, while positioning students as collaborative, industry-ready professionals. A key objective was to attract the attention of potential employers attending the end-of-year exhibition to review emerging talent from the graduating class.
To achieve this, in-depth research was conducted into existing creative and design exhibitions to identify how this event could differentiate itself within a competitive landscape. This informed the development of a bold, vibrant identity designed to stand out, while reflecting the individual creativity and collective energy of all pathways and the students within them.
As a key objective was to attract the attention of potential employers attending, in-depth research was conducted into existing creative and design exhibitions to understand how to align with professional industry standards while still ensuring the event stood out within a competitive landscape. This informed the development of a bold, vibrant identity designed to stand out, while reflecting the individual creativity and collective energy of all pathways and the students within them.
For our brand narrative, we wanted to capture how all of our pathways bring something new and unique to the world around us, and without our contributions, the world would be a lot less colourful. This informed the design of colourful ‘puzzle’ assets, to show we work together and can offer our insight to build and collaborate on a project, like pieces of a puzzle.
Once a strong brand identity and narrative had been established, the design was applied across a range of marketing materials. We also began promoting the event through social media platforms, encouraging industry professionals to attend and support the students within the cohort.
The final outcome is a cohesive brand identity supported by a suite of marketing materials that reflect the creativity of the cohort and position them as collaborative, industry-ready professionals. Each pathway is presented as an essential part of a larger whole, coming together to form a unified “puzzle” that represents the strength of interdisciplinary practice.
The event was a success, attracting a strong turnout of industry professionals who engaged with students to discuss their work and future aspirations, locating projects they were interested in with easy to understand event printed materials. This resulted in valuable connections and networking opportunities that will support students as they begin to navigate and enter a highly competitive industry.
Explore a selection of collaborative projects, using motion and design to communicate ideas and bring them to life.
